Factor 3 website

Factor 3 is a great little creative marketing agency based in Cheltenham. At the beginning of 2011, they redesigned their website with an emphasis on promoting the thinking behind their work and the creativity that goes into it. To deliver a website that truly befitted their creative vision, they needed an experience frontend developer to turn their designs into a digital reality.

As the agency has a great deal of grounding in designing for print, the final designs and page layouts for the site were delivered as Adobe InDesign documents, instead of the usual industry-standard layered Photoshop files. However, thanks to my familiarity with InDesign as well as Photoshop, I had no trouble translating the designs into a pixel-perfect HTML5 + CSS3 frontend, despite their relative complexity.

Combined with a layer of jQuery-powered immersive interactivity and fluid animations, the resultant frontend delivered exactly what the client was looking for, and was easily integrated into the new website backend that Factor 3 had commissioned my friends at Arobaze to develop.