FaR Partners website

FaR Partners is a firm of media consultants who specialise in improving the performance of media owners in digital markets. To emphasise their unique combination of market data and insights, tools and industry expertise the business needed a website that set them apart from their competition.

Working with the in-house design team at Phenotype, I translated the team’s creative vision of a highly interactive website that utilised the visual metaphor of a set of folios to present animated case studies and annotated diagrams in a creative and engaging manner from Photoshop flats into an HTML5 + CSS3 frontend.

The website makes heavy use of jQuery-powered user interface widgets and fluid animations to deliver a slick, impressive user experience that reinforces the overarching message of uniqueness and proficiency.